Opportunity
80% users are signed up but not activated. We can improve user activation rate by giving them immediate value after they sign up
Contributions
Spec'd project with CTO and project lead engineer for growth
Spec'd, conducted, and reviewed user research with Head of UXR
Worked with 1 FE and lead engineer for build and review
Designed from idea conception to launch
Challenges
No data-labeling
We don't have as much time to data-label our users to get them the right matches, so the users' matches would be lower quality
Worse match quality
Since there are less people signed up, the likelihood that people will meet someone they're not as interested in is higher
Longer onboarding flow
We're going to have to make up for the lack of data-labeling with more questions during the onboarding flow
Original flow
In the original flow, the user signs up with their location, interests, and headline, followed with an email verification before they sign up for their first match.
After they sign up for their meeting, the user waits until the following Monday before they get matched with someone whom they will meet.
Location
Interests
Bio
The test we ran
For the test, we added the matching as part of the onboarding flow instead of having the users wait for a week.
Location
Interests
Bio
Onboardng intro and AI questions
Before onboarding begins, the user is shown the list of steps so that they can have an expectation for the length of it.
Additional questions are added before the match so that the system can find a good match for the user.
Getting Matched
As part of onboarding, the user gets their first match and is put into the chat room with their match
Launch and learnings
Users did not like to commit to a meeting at the end of the flow.
This was too big of a commitment and too much of an unknown. The user did not get a chance to get to know and trust the product yet.
However, we thought that giving the user a match at the end of an onboarding flow could still be valuable, if not for the commitment piece.